Friday, July 23, 2010

Modern Game Marketing: You got Halo: Reach in my controller!

One of the less-noticeable marketing ploys is the special edition controller.  No better way to play Halo than with a Halo T-Shirt, Halo boxer shorts, Halo cereal, and OH!  Don't forget the Halo controller.

This little piece of selling-out will run you $60.

That's the price of a game.

A whole game.  Never mind if you're buying the ultra-special-edition of Halo: Reach.  Shelling out for the controller will probably make your hands feel dirtier than usual, despite the fact that you had to carry the box with the die-cast figures out of Gamestop because they didn't have a bag big enough for you. revealed this little number before quickly pulling it back.  God forbid we spend money on more software this fall.  Instead, we'll need this lightly reskinned controller to make guests feel inferior while we enjoy multiplayer.

Modern Game Marketing is a series on how new games, and the corporations behind them, get you to want them.
To read more in PLAY READ WRITE's Modern Game Marketing series, check out the tag!

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