Anyways, if you still don't know what I'm talking about, the ads around the video aren't the only thing that's breaking boundaries for Resident Evil. I really like when game companies market this way. It certainly takes modern video game marketing in to the Web 2.0 space. I don't understand why more of these haven't been made, especially because they make such an impact on the viewer.
Maybe if the technique was used more often, it wouldn't make the same impression, or maybe it just costs a lot of advertising dollars that would be better spent in another area (like outdoor ads, or on public transportation [I actually saw some Darkside Chronicles ads on the Bay Area Rapid Transit last week]).
Modern Game Marketing is a series on how new games, and the corporations behind them, get you to want them.