Saturday, October 31, 2009

Modern Game Marketing - Epic Mickey's epic atmosphere spreads to comics etc

As more and more Epic Mickey details pour out, so does word of the Epic Marketing Campaign that'll go with it.

Kotaku reported Thursday that designer and cool-last-name-having-guy Warren Spector is going to continue "beating on that drum." What drum is he talking about? The drum of marketing (of course!) and taking a product and selling it across as many different products as can carry that product. In this case, you'll see Mickey tear across a dark landscape of T-shirts, coffee mugs, beanie babies and of course, big-screen adaptations. Who wouldn't want to see a good thing run into the ground?

It might be too soon to talk about good things though, especially because Epic Mickey is still a long way out. The Game Informer cover has come and gone (but we know how "cheaply" those things are considered), but a lot of the things you see about Epic Mickey remain in the conceptual stages.

Let us not forget that this is a third-party Wii game we're talking about. I don't mean to be such a detractor and suggest that Epic Mickey won't sell through mini-game compilation numbers, but I think the gaming public and the general public who will certainly have Epic Mickey forced down their throats in numerous ads, sponsorships, and general news media coverage should consider Epic Mickey with a grain of salt. It takes a lot more than a great idea to get the game out the door and it takes even more for the masses to latch onto that game and make it a seller into the sixth figure.

With Disney's burgeoning game's division, it's looking-good purchase of Marvel, and the usual marketing machine behind it, I'm sure we'll see Epic Mickey in at least two mediums come release.

Modern Game Marketing is a series on how new games, and the corporations behind them, get you to want them.

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