Isn't it interesting how games are advertised anymore? A decade ago I barely started noticing television ads for video games. Most notably would be the Super Smash Bros. ad set to "Happy Together" by The Turtles and an advertisement for Banjo-Kazooie. Maybe all this face-time (and what large faces they are) is contributing to the general public's growing acceptance of video games as a viable medium. As people lose their unfamiliarity with the names and images of video games, do they begin to gradually accept them more as well?
Who's to say? Isn't it natural to react negatively the first time you encounter something?
Either way, I'll be sure to snap a picture of these huge Final Fantasy XIII adverts when I'm down at E3 at the start of next month.